Alan qualified as a veterinary surgeon in Australia and has 23 years experience in practice in the UK and Australia. He has worked as a consultant in the areas of technical service, training, product development and marketing for the veterinary pharmaceutical industry and has successfully delivered coaching and management consultancy in electronics, pharmaceutical, global retail and veterinary industries. Current projects in the veterinary market include benchmarking, seminars, CPD workshops and practice performance management.

Veterinary practice is a reactive business. Practices tend to wait and see what happens to them (e.g. cascade, internet, competition, etc.) then react positively or negatively to the consequences. As a result life in practice can be chaotic and stressful, many vets working far too hard for too many hours for too little return. This one-day seminar explores the opportunities for managers to adopt a more pro-active role in the provision of veterinary services thereby taking control of the practice (and their life), improving profitability and quality of life.

By the end of this course, delegates should have a thorough understanding of:

• The reactive nature of veterinary business and the veterinary market

• Pro-active steps in the provision of Preventative Health Care

• Pro-Active steps in the attraction and retention of clients

• Pro-active steps in the provision of improved clinical health care