Who should attend

This course has been designed for vets, veterinary nurses, receptionists and practice managers

• Who have a particular interest in practice development.

• Who have tried practice ‘traditional’ practice development and not been successful

• Who are being successful but want to move to the next level of practice development

• Who are wondering how they should react to the threats of competition and the economy

What the course will help the attendees to do

• Develop a practice strategy to increase income, pet health, client bonding and staff motivation

• Increase client numbers through client attraction, bonding and retention

• Generate more income from existing clients by increasing compliance, transaction value, preventative healthcare and vet efficiency

• Increase client activity and reactivate lapsed clients through determining competitive advantage, practice image and branding, client education, marketing and preventative health care

Key Learning Objectives

By the end of this course delegates should have a thorough understanding of:

• Five principles of growing your business

• Client communication; effective use of branding, client literature and educational material

• Practice events; client evenings, open days and community involvement

• Branding, marketing and merchandising – making the most of the reception area

• Effective and profitable nurse consultations and preventative healthcare clinics

• Cost effective and profitable practice development strategies