Alan Robinson BVSc DMS MRCVS

Alan qualified as a veterinary surgeon in Australia and has 23 years experience in practice in the UK and Australia. He has worked as a consultant in the areas of technical service, training, product development and marketing for the veterinary pharmaceutical industry and has successfully delivered coaching and management consultancy in electronics, pharmaceutical, global retail and veterinary industries. Current projects in the veterinary market include benchmarking, seminars, CPD workshops and practice performance management

Course Content

Getting the practice working efficiently and effectively is important but unless potential clients can find you, and you can differentiate yourself from every other practice in your area, it will be difficult to compete. Branding and client communication allows your practice to create visibility and implement an effective marketing strategy across multiple media including print, electronic and web advertising.

Key Learning Objectives

By the end of this course, delegates should be able to:

• Use branding and image to differentiate your practice

• Use practice promotion strategies effectively

• Create a coherent practice image and communication process

• Implement a marketing plan and effectively use marketing tactics